政大全創碩訪問學者活動_Prof. Makana Chock

【Talk】
📍 Virtual People—Virtual Interactions : Psychological and Social Dimensions of Avatar Engagement 虛擬人際互動：化身參與的心理與社會意涵

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How do we relate to digital beings that aren’t quite human—but feel like they are? Drawing on communication and psychological theories, we’ll examine the psychological and social factors through which avatars are perceived and evaluated. We’ll also discuss how well-designed avatars can build trust and even persuade users—sometimes more effectively than real people. Special emphasis is placed on the impact of language use, behavioral norms, and emotional expression on message persuasiveness and credibility. Join us for a deep dive into the surprising ways we treat virtual people like real ones.

💡 Why Attend?
Explore how avatars shape our perceptions, build trust, and influence us—through the lens of psychology and communication.
Perfect for anyone interested in branding, digital interaction, or immersive storytelling.

📅 Date & Time:
2025.04.30 (Wednesday)
Workshop: 12:10 PM – 13:30 PM

📍 Location:
政大電算中心演講廳 Room 140013 (B1), Computer Center, NCCU

👨‍🏫 Speaker:
Prof. Makana Chock
Professor of communication and the director of the Extended Reality Lab at the S. I. Newhouse School of Public Communications at Syracuse University

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【Workshop】
📍Designing Effective Virtual Avatars 虛擬化身設計工作坊

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[Link]

💡 Why Attend?
Gain insights into how virtual avatars influence trust, emotion, and persuasion—perfect for anyone in branding, education, or digital media.

📅 Date & Time:
2025.04.28 (Monday)
Workshop: 10:00 AM – 12:00 PM

📍 Location:
研創大樓 1F 數位發展教室 RIIC 1F, teaching lab for E-learning (room 350112)

✨ Workshop Highlights: Discover how virtual avatars can enhance brand engagement and persuasiveness in strategic communication and education. This hands-on workshop explores key principles of avatar design rooted in human psychology and communication. No technical skills required—just creativity and strategy.

👨‍🏫 Speaker:
Prof. Makana Chock
Professor of communication and the director of the Extended Reality Lab at the S. I. Newhouse School of Public Communications at Syracuse University