The market of broadcasting was getting more and more prosperous since the deregulation of telecommunication in 1992. As the number and size of stations is bigger, the competition among them becomes fiercer. Therefore, the manipulation of programming is relative crucial. The purpose of the study is to examine whether one station ’s programming differentiate from others due to its outer context and inner policy.
The study conducted the content analysis to stations ’ schedules and the intensive interview. To attempt conclude some factors which have influence on programming. The data gathered shows the philosophy of founders and positioning of radio stations have vital influence on programming, in addition, audience research also plays an important role in determining programming. More detail is discussed in this paper.