妳不同，妳是我姐妹：女性節目再現異/同的閱\聽人解讀分析
You ain ’t the same,you are my sister:The audience reception of the representation of difference in Taiwan Yuan-Tsai-Hwa

方念萱
Nien-Hsuan Fang

本論文根據研究者2004年（第一階段）對當時台灣公共電視的再現女性節目《台灣圓仔花》進行女性觀眾焦點座談以及相關專家學者訪談發現，探究第二波女性主義運動以來強調的女性內在差異（difference from within），有/無被建構？如何被呈現？如何被感知？女性觀眾對於異/同如何認知與詮釋？2004年的研究本為掌握、瞭解特定公共電視節目閱\聽人解讀的研究，但在面訪、焦點座談的分析整理之後，研究者注意到諸多女性閱\聽人對於女性觀眾接收上的想像，從而表示不同意見、感受與發問；女性如何回應這在男性與女性之別（difference）之外的女性群體當中的差異(difference from within)？內在的差異該當如何被呈現？研究發現有關本地傳播媒體再現多樣、有別的女性與當前本地婦運重要課題。

An examination of the female audience’s reception of and responses to Taiwan Yuan-Tsai-Hwa, the women-centered television program produced and broadcasted in Public Television, I argue, will illuminates the complexities of representing Taiwan women’s differences from within since the producer of the Taiwan Yuan-Tsai-Hwa claims that the program is for the enlightenment of Taiwanese women based on the feminists’ thoughts. The analysis of female audiences’ reception reveals that the audiences’ recognition of multiculturalism does not lead to in-depth understanding of represented women’s differences while in terms of the passage of different women’s struggle, female audiences highlighted that the representation is biased towards what has been achieved instead of how the women have been through and what strategies they have adopted along the process.

2009.07.06

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聽人解讀分析.pdf