The purpose of this study is trying to estimate the outcomes. Through network survey to conclude how to make revitalization program workable then estimates consumer’s view of the set image after revitalization. To achieve the above research purpose, this study adopted the way of qualitative and quantitative researches. The findings indicate that “Butter Lion” presents as cute、creating、vividly and lively. It shows the successful of image transform. And the part of perceived quality is needed to improve. As well as identical to mister donuts cartoons mouthpiece that cause brand identity need to strengthen.
To sum up, the created butter lion image successful bring young image to simbalion. However in the perspective of perceived quality have some rooms to approved. Revitalization program not only need to bring new image to set brand but also feedback all perspectives of brand equality. This is just the main value of brand revitalization.