探索新聞圖表倫理─以「商業周刊－牛奶殺人圖表」為例
Establishing the ethical codes of newspaper graphics from graphic of “The Tainted Milk” in Business Weekly

陳亞郁、張淑芬、林綺珊
Chen Ya Yu, Zhang Shu Fen, Lin Chi Shan

在媒體環境越趨競爭與繪圖科技提升下，新聞採用大量視覺元素吸引閱\聽眾目光，新聞圖表的使用頻率快速竄升，使得新聞呈現方式更加多元。但是在蓬勃發展的背後，新聞圖表有其難解的問題。

　　新聞圖表經常運用各類符碼影響閱\聽眾理解，其中隱藏的新聞操弄卻一直被忽視，建立新聞圖表的倫理尺規刻不容緩。

　　本研究將參考文字、攝影界符碼操弄的倫理界線，試圖建立專屬新聞圖表的倫理準則。一則藉此檢討個案圖表牽涉的倫理問題。另一方面，重製個案圖表，呈現倫理準則的實用情形。

In the keen competition for media environment and highly developed graphics technology, the media has used lots of information graphics in news report to attract the audience’s attention. The usage frequency of newspaper graphics has been rapidly increased. However, the ethics of newspaper graphics has been constantly ignored.
Establishing the ethical codes of newspaper graphics is of great urgency.

This study would refer to the ethical codes of text news and news photograph, thus making an attempt on establishing exclusive codes of newspaper graphics. By analyzing the case of media, this study reviews and discusses the ethical issue of newspaper graphics in the current media industry. The study remakes the newspaper graphic of Business Weekly at the end, in order to prove the ethical codes really work by having a different approach.

新聞圖表，新聞倫理，視覺操弄，圖表敘事

newspaper，information graphics，code of ethics，visual manipulation，graphic narrative

2009.07.06

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S082-探索新聞圖表倫理─以「商業周刊－牛奶殺人圖表」為例(3).pdf