電影輔導金制度對國產電影片的市場績效影響研究
The anaylsis of market performance effected by the film subsidiary grant

賴筱桐
hsiao-tung Lai

八○年代後期，國產電影陷入不景氣狀態。新聞局為振興國片，策訂多項輔導與獎勵措施，其中以一九八九年實施的電影輔導金是政府對電影產業的實質補貼政策，然而電影輔導金制度自實施以來，產生了文化與商業定位不明的極大爭議。筆者擬從產業經濟學的角度，用產業分析的SCP模式，來檢視電影輔導金制度，在國產電影片市場創造了什麼市場績效？研究結果發現，輔導金所創造的具體市場績效上，主要是提供重要的資金來源、幫助國片產量提升、提高業者拍片的機會及意願、提高新人創作機會、提高國際影展的獲獎率。此外在SCP的架構下，產業結構、廠商行為與經營績效三者間具有反饋之雙向互動關係，但公共政策的力量仍是主導整體產業發展的重要角色。

Since 1980, local film industry had fallen down. GIO had made lots of policies and encouragements for rising up local film industry, including the film subsidiary grant that made in 1989, and then since it had started, there were arguments about cultural and commercial positions. The author tries to use the SCP model to view what the market performance has made in local film industry by the institution of the film subsidiary grant. The research have found that the market performances including providing the capital resource, rising up the production of local movies, gaining the opportunities for new creators, and the winning percentage in the national cinema exhibitions. In the structure of SCP model, market structure, conduct, and the performance have interaction and feedback to each other, but the public policy is still the leading role in the industry development.

電影輔導金，國產電影片，市場績效，市場─結構─行為模式

the film subsidiary grant，local movie，market performance，SCP model

2009.07.07

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S125-電影輔導金制度對國產電影片的市場績效影響研究.pdf