媒體使用行為，媒體偏好與新聞部落格可信度之關聯性研究
A Study of Correlations among Media Uses,Media Preferences,and Credibility of News Blogs

沈柏均 朱旭中
Pai-Chun Shen,Amy Hsu-Chung Chu

本研究旨在探討新聞部落格之新聞可信度為何，並試圖找出可能影響閱\聽人評估新聞部落格之新聞可信度的因素。透過網路問卷調查法，針對有使用過新聞部落格者進行調查。
研究結果發現，閱\聽人對新聞部落格之新聞可信度評價趨於中性，而年齡、月收入、喜好程度及依賴程度與受測者對新聞部落格之新聞可信度的評估呈現明顯關聯。受測者年齡、月收入越高者，對新聞部落格之新聞可信度的評價越低。越喜好、越依賴新聞部落格者，對新聞部落格之新聞可信度給予較高的評價。

This study attempted to examine the possible factors that may relate to audiences’ evaluation of news credibility. The study adopted web surveys, and the sample of respondents included those who have used news blogs.
The finding indicated that audiences’ assessment on news credibility of news blogs tends to be moderate. Ages; monthly incomes; degree of preference, and degree of dependence upon news blogs showed clear correlations with respondents’ evaluation on the news credibility of news blogs. Groups of older ages and higher monthly incomes tended to evaluate news credibility lower, whereas those who demonstrated a higher degree of preference and reliance on news blog inclined to rate the level of news credibility in news blogs higher.

新聞可信度，新聞部落格，媒體使用，媒體偏好

News credibility， news blog， media uses， media preferences

2009.07.08

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S126-媒體使用行為，媒體偏好與新聞部落格可信度之關聯性研究.pdf