對於大眾媒體的信任：一個系統理論觀點的分析
The trust in mass media- an analysis from the perspective of sociological systems theory

鄭作彧
Cheng,Tsuo-Yu

有別於過去的媒體可信度的研究，多以量化的行為主義研究作為取徑；本文
試圖借用德國社會學家 Niklas Luhmann 的系統理論，從根本的「信任」出發進
行探討，重新理論性地描繪「對於大眾媒體的信任」此一概念。透過再進入與二
階觀察的工作後，本文試圖指出，從「自我指涉＼異己指涉」這一項區別來看，
事實上大眾媒體所製播的資訊只為了給跟自己活在同一個世界的人看。「對於大
眾媒體的信任」因此無關乎可不可信，而是會沈澱為一個閱\聽大眾媒體的固有
值。於此，本文建議，批判與重建的工作，因而應該在二階觀察的角度探討「大
眾媒體的信任」，去接受「對於大眾媒體的信任」此一固有值；爾後，再繼續探
討究竟傳播學對此一大眾媒體有何期待，這樣的期待可以激擾什麼系統，而又是
什麼系統會激擾了大眾媒體，透過此一遞回來持存傳播學的批判而反思的研究。

Unlike the past approach of the quantative behaviorism, this essay attempts to
analyse the trust in mass media theoretically from the perspective of german
sociologist Niklas Luhmann’s systems theory. With “re-entry” and the “observation of
the second-order” (Beobachtung zweiter Ordnung) this paper endeavors to
demonstrate that the cause of the ability of temporalization of society in the operation
of mass media, the trust in mass media is therefor a basic value (Eigenwert) while
watching or listening the mass media. Hence this essay suggests that the works of
communication research should base on the observation of the second-order in order
to receive the trust in mass media as a basic value and to invastigate what is irritated
by the communication research as a scientific system, and what can irritate the mass
media. These works are also the main assignments of communication research.

二階觀察，大眾媒體，系統理論，信任

Sociological systems theory， mass media， observation of second-order， trust

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S005-對於大眾媒體的信任：一個系統理論觀點的分析.pdf