從“Prosumer”到“Prosumers”：論虛擬團體動力學觀點下的網路字幕組集結過程
From "Prosumer" to "Prosumers":A Virtual Team Dynamics Approach to the gathering of subtitle teams

陳竹蕾
Chu-Lei Chen

個人Prosumer如何變成團隊Prosumers？面對新科技的衝擊，我們如何以虛擬團體動力學觀點，來看線上接力創作的字幕組團隊？本文將重點放在字幕組的集結過程，試圖由新手加入團隊的觀點來看字幕組活動背後的驅力、過程與情境。
本研究經深訪與實做經驗發現，字幕組的運作驅力已非傳統的人際拉力所能解釋。這群prosumers出於興趣使然，以網路為主要工作場域，其驅力可由團隊使命感、榮譽感等觀點解釋，而字幕組作為一種線上的虛擬團隊，也透過這些驅力展現了prosumers的精神。

How do individual prosumers assemble as a group of prosumers? How do we interpret subtitle teams phenomenon from a Virtual Group Dynamics perspective? This essay focuses on the process of gathering in subtitle team communities and explores the working process and context of the teams from a new-comer’s viewpoint.
By having interviews with members from famous subtitle teams and participating actual works as a subtitle team member, the researcher found that the main drive of these amateur subtitle team members can be explained as ‘group pride’ and ‘group commitment’, rather than ‘relational links’ . The drives and the sense of achievement seem to present the spirit of prosumers in virtual teams.

字幕組，迷字幕，虛擬團隊，虛擬團體動力學

Fan-sub， prosumers， subtitle teams， Virtual Group Dynamics， virtual Team

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S028-從“Prosumer”到“Prosumers”：論虛擬團體動力學觀點下的網路字幕組集結過程.pdf