During the development of new communication technology, the virtual communities of anti-fans have been increased and shaped the special culture of “TuTsau”. Anti-fans create e-texts to criticize the things they hate, and use the features of internet language to express their opposite emotion. They seem language as an important tool to resist mainstream thought, and try to cohere the sense of virtual community, then attain the collective identity. It can be seen as the anti-fans want to express another voice by producing texts, and these discourses can reflect and change the existing culture. This research follows the analytic paradigm of Critical Discourse Analysis, and takes the anti-idol group of PTT_TuTsau as an example. The aim of this study is to discuss the anti-fans’ discourse contents and language patterns, as well as to probe the sense of virtual community and the culture meaning of discourses. The results are that anti-fans in PTT_TuTsau seem language as a resistible tool, and use different language patterns and language tactics to manifest the authoritativeness. Anti-fans may use the words with negative labels, comparative language tactics and change the location of dialogue to establish a “authority of invective expression”. This culture of anti-fans’ discourse is the way which they resist the media commercial market. However, the anti-fans hope this discourse can cohere the opposite opinions and arouse the attention and reflection.
中文關鍵詞
反迷閱\聽人、虛擬社群、網路語言、吐槽文化、虛擬社群意識、論述分析
英文關鍵詞
anti-fans, virtual community, internet language, the culture of “TuTsau”, sense of virtual community, discourse analysis