青少年的網路自拍照片之內容分析
A Content Analysis of Teenagers’ Self-Portraits Online

王映涵
Yin-han Wang

近年越來越多的研究開始關注青少年如何在社交網站上創作數位內容，以表達自我與探索自我認同。然而多數此類研究皆分析文字面向（例：社交名片），而忽略了視覺、影像創作的面向（例如自拍照片）。在台灣，儘管網路自拍非常普及於青少年，但社交網站上的自拍在大眾想像中經常不脫女生的清涼照或是「裝可愛」自拍照。本研究目的在於豐富我們對於青少年數位影像內容創作的知識，檢視青少年實際的自拍照是否真如同通俗媒體所報導的那般羶腥色，並且了解青少年在網上分享個人資訊的比例。本研究從無名小站上隨機選取兩千張十二到十八歲青少年的自拍照，以內容分析法系統性地分析，目的為檢視青少年再現自己的方式是否服膺性別刻板印象。研究發現Goffman(1979)所稱「高度儀式化的性別表現」明顯存在，並且與廣告經常再現的刻板性別形象相符。然而，也有一大部分的青少年的自拍超越此種女性--孩童或男性--冷酷的性別分界。此外，以情色方式再現自己的自拍照並不如媒體所渲染的那般普及。最後，年幼的青少年（特別是男孩）較常分享個人資料。本研究期望能豐富台灣學界對本國青少年自拍照片的理解，同時增進台灣的青少年網路研究在英語學術文獻的能見度。

While a fast growing studies has contributed to the understanding of how teenagers create digital content creation on Social Networking Sites for self-expression and identity exploration, a majority of them rely on the verbal as foci of data without attending to the richness and diversity of visual features (e.g. ‘profile skin’, identifying photo). In Taiwan,reference to self-portraiture on social networking sites -- a practice common to teenagers –often evokes in popular imagination girls’ soft-porn and/or hyper-cute self-representation.This study seeks to enrich the scholarly knowledge of teens’ visual digital content, and explores how teenagers actually represent themselves against the popular media hype. It also examines to what extent teenagers reveal identifiable personal information in their
profiles, an act that begets much concern from parents, scholars and policy-makers. The author conducted a content analysis of 2000 randomly selected self-portraits of 200 Taiwanese teenage girls and boys aged 12-18 posted on the highly popular SNS Wretch,the purpose was to examine the presence (or absence) of traits of gender stereotypes in teenagers self-portraits online. The study finds that the performance of what Goffman (1979) described as ‘hyper-ritualized gender acts’ is prominent and is consistent with patterns of representation reported for advertisements. However, another large number of teenagers’ self-portraits do not fall in the feminine-childlike or masculine-cool categories.Worth-noting is that the presentation of oneself in sexual manners is not as widespread as the media hype and moral panics claim. Finally, the examination of teenagers whose profiles are open to public reveals that younger teenagers and boys were the groups more likely to disclose personal information. This study seeks to contribute to both local knowledge of Taiwanese teenagers’ self-portraiture as well as international literature on teens’ digital content creation.

自拍、數位內容創作、社交網站、青少年、性別刻板印象、內容分析法

Self-portrait, digital content creation, social networking site, teenager, gender stereotype, content analysis

2010.07.05

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青少年的網路自拍：內容分析.pdf