2010年年會論文 -「喜新」還是「念舊」? 從動態網絡觀點探討Facebook與友誼之間的選擇和影響效果
篇名
「喜新」還是「念舊」? 從動態網絡觀點探討Facebook與友誼之間的選擇和影響效果
“Like the new” or “love the old”?The selection and influence effect between the Facebook and friendship networkdynamics.
作者
江苡瑄 / 陶振超
中文摘要
新傳播科技對友誼網絡造成重大的影響,尤其在加入了時間面向後,如何區分選擇(selection)和影響(influence)兩機制之間的交互關係,更是動態網絡分析中的核心議題。因此,本研究將友誼的形塑,視為一動態的網絡,檢視與個體行為屬性之間的選擇和影響效果。在方法上,蒐集同一樣本五個時間點的資料,透過SIENA 動態網絡分析軟體建立模型。結果發現,友誼網絡的心理親近度,會對 Facebook 使用頻率/行為,產生影響而非選擇的效果。
英文摘要
Whether communication technology makes an impact on the formation of friendship network is a long-standing controversy. A recurrent problem is the difficulty of separating the effects of social selection from the effects of social influence. In this paper, we regard the formation of friendship and the frequency of Facebook use behavior as joint dynamics to illustrate the applicability of the model,
which established by Simulation Investigation for Empirical Network Analysis (SIENA) software program (Snijders, Steglich, Schweinberger, &Huisman, 2006).Making use of a five-wave network panel data, it is possible to assess the strength of selection and influence mechanisms underlying the observed dynamics between friendship network and Facebook using behavior. Findings suggest both process play a substantive role, with influence having a relatively stronger role than selectio(especially in reciprocated friendships).
中文關鍵詞
Facebook,SIENA,UCINET,友誼網絡,影響,選擇
英文關鍵詞
Facebook, SIENA, UCINET, friendship network, influence, selection
發表日期
2010.07.05
授權狀況
已授權