從轉換型領導、工作滿意、組織承諾探討公關公司之管理
The Management of PR Agencies: from the Perspectives of Transformational Leadership, Job Satisfaction, and Organizational Commitment

楊慕理 / 劉信雄
Mu-Li Yang*, Hsin Shiong Liu

本研究旨在探討公關公司主管轉換型領導對員工工作滿意與組織承諾之影響與關聯性。以台北縣市159 家公關公司的公關人員作為研究樣本，發放問卷600 份，回收有效問卷計305 份，回收率為50%。
本研究以迴歸分析驗證「轉換型領導」對「工作滿意」與「組織承諾」的影響，及檢測「工作滿意」對「轉換型領導」與「組織承諾」關係間的中介影響。研究結果可作為公關公司人力資源管理之建議與參考，促進員工與主管間之了解，改善兩者之互動關係。

This study aims at examining the effects of transformational leadership on the job
satisfaction and organizational commitment of PR practitioners within the context of PR
companies in Taiwan. This study is based on the sampling of 600 PR practitioners randomly
selected from 159 PR firms located in Taipei (the capital city of Taiwan) plus 305 effective
questionnaires which yield a 50% validity rate. Regression analyses indicate that
transformational leadership dimensions do have a significant impact on the job satisfaction of
PR practitioners. Furthermore, job satisfaction appears to be a mediator of the effects of transformational leadership on the organizational commitment of PR practitioners. The results of this study will hopefully provide a managerial reference that can help enhance the job satisfaction of PR practitioners as well as their commitment to the organization through improved organizational leadership.

工作滿意、公共關係、公關公司、組織承諾、轉換型領導

Job satisfaction, Organizational commitment, PR agencies, Public relations,

2010.07.05

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從轉換型領導、工作滿意、組織承諾探討公關公司之管理.pdf