We have entered an era in which hypertext has become a major information source for the audience. Hypertext allows the Internet surfers customize reading path based on their personal interests. However, the infinite hyperlinks between web-pages pose a challenge to marketing and advertising professionals. The study intends to describe the signifying process of the website texts based on Roland Barthes’ image-text analytical approach. We first appropriate Barthes’ analytical method by taking the features of websites into consideration. Secondly, we choose three real-estate websites and analyze the signifying process of these web messages.We conclude that commercial websites frames website viewers’ perception by utilizing the anchorage and relay functions proposed by Barthes. That is, the meanings of samples under this study are limited to a single voice so as to strengthen the persuasion effects.