2010年年會論文 -互聯網將會取代電視嗎?——一項基於媒介環境學理論的實證研究
篇名
互聯網將會取代電視嗎?——一項基於媒介環境學理論的實證研究
Will Internet Replace Television? An Empirical Study Based on Media Ecology Theories
作者
盧嘉傑
中文摘要
 本文基於媒介環境學的相關理論對互聯網取代電視的可能性進行了實證研究。根據媒介環境學的觀點,媒介不僅僅是承載資訊傳輸的中性管道,每種媒介都有其各自的偏向。根據這一觀點,本文闡述了電視和互聯網如何分別構築了集體空間和個人空間兩種不同的媒介環境,提出電視可從滿足受眾資訊獲取和娛樂消遣需求的媒介轉型成為一種營造交流空間的媒介,通過差異化的策略來減輕互聯網的衝擊。通過實證研究發現,受眾目前已經更傾向通過互聯網來滿足資訊獲取和娛樂消遣需求,互聯網取代電視的趨勢已經開始顯現,但電視仍有機會實現轉型。
英文摘要
  Based on media ecology theories, this study conducts an empirical research to study the possibility of television being replaced by Internet. According to media ecology theories, media is not a neutral channel which merely transmits message but affects nothing. Different media bears specific bias. On the basis of this opinion, this article interprets how television and Internet construct two different media environments:collective space and individual space. Television can relieve the impact of Internet by transforming from information acquiring and entertainment media to the media which
builds social space. The empirical research indicates that, audiences prefer to get information and fun via Internet rather than television. Internet has raised the trend to replace television. However,television still stands some chances.
中文關鍵詞
互聯網、媒介偏向、媒介環境學、電視
英文關鍵詞
Internet; media bias; media ecology; television
發表日期
2010.07.04
授權狀況
已授權