媒體市場區域化下被錯置的文化消費與生產？：以民視鄉土劇＜意難忘＞為例
The Displaced Cultural Consumption and the Displaced Cultural Production？:Exploring the Mainland Chinese audiences’ reception of Taiwanese FTV Hsiang -Tu-Ju《Unforgetable》and the operating strategy of FTV in the Greater China regional media market
This article aims to explore how the Mainland Chinese audiences interpret and enjoy the 《Unforgetable》, the longest prime-time drama serial in Taiwan’s TV history which was exported to and aired in Mainland China by China’s CCTV , and nexpectedly gathered a huge fandom following. However, 《Unforgetable》belongs to a genre called Hsing-Tu-Ju，best known for its using Hokkien and emphasizing Taiwan nativism to appeal Taiwanese audiences specifically. The first part of this article is trying to answer the following questions: How can this show become a big hit in Mainland China? How did the Chinese audiences interpret this show and get pleasures from it? Another focus of this article attempts to analyze the operation strategy adopted by FTV to negotiate the dilemma of the unavoidable trend of media regionalization in the East Asia region and maintaining its pro-Taiwan nativism at the same time. FTV has a close relationship with Taiwan’s pro-independence Democratic Progressive Party, which reflected in its TV programming such as the production of Hsing-Tu-Ju, which is especially underscoring the Taiwan nativism. But on the other hand, FTV just like any other Taiwan’s TV companies, which hopes to fulfill its commercialism by entering the immense China media market. Using this case study,this article attempts to unravel the complicated confrontations between the global capitalism and localism in the cultural consumption and production.