人如何處理電視新聞中的多資訊成分？從自動處理機制觀點探討結構特徵對注意力與記憶
How People Process Multiple Information Components of Television News? The Effects of Structural Features on Attention and Memory

鄭博文，陶振超

現今電視新聞畫面可以包含多資訊成分，這使得看電視不再只是單一畫面的資訊處理，多資訊成分競爭的畫面將不斷地影響閱\聽眾的資訊處理過程以及認知資源分配。本研究採用認知心理學研究取徑，根據有限容量模式和心理生理學，特別關注製碼時自動處理機制所引發的指向反應。方法上，結合眼球追蹤與心跳率測量等技術，嘗試瞭解閱\聽眾觀看電視新聞的認知歷程以及觀看新聞後的媒體效果。結果發現，電視結構特徵在眼動指標上有達到注意力捕捉的效果，因而增加新聞記憶，並對心跳變化產生影響。

The screen of television news contain multiple information components, so watching television is no longer just a single-screen information processing, multiple information components constantly influence viewers’ information processing process and cognitive resource allocation. Based on the relevant cognitive psychological study, Limited Capacity Model of Mediated Message Processing (LC4MP) and psychophysiology, the research is focused on the orienting responses that are elicited
by automatic processing during encoding. We integrate the techniques of eye tracking and heart rate measuring to give us an insight into the viewers’ cognitive process and media effects on television news watching. Results show that the structural features of television news can result in improved attention, improved memory, and cardiac orienting responses. These results add to the growing body of knowledge on how people process television news.

多資訊成分、有限容量模式、心理生理學、自動處理機制、指向反應、眼球追蹤、心跳率、結構特徵

multiple information components, The Limited Capacity Model of Mediated Message Processing, psychophysiology, automatic processing, orienting response, eye tracking, heart rate, structural features

2011-07-04

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人如何處理電視新聞中的多資訊成分？從自動處理機制觀點探討結構特徵對注意力與記憶的影響.pdf