內地赴港大學生媒體使用與文化適應

郭佳, 程楊 ,高鹿洋子,薑瓊茜,孟超,王藝磬

中西合璧的香港與內地存在文化差異，內地赴港大學生對香港的適應情況是個值得研究的理論和學術話題。同時，香港發達的傳媒業為這個話題提供了從傳播學角度進行研究的可能性和必要性。本文運用文化適應理論，以量化研究的方法探索內地赴港大學生的媒體使用和文化適應的關係。通過對 447 份有效問卷的分析，本文證實，內地赴港大學生使用香港媒體程度越高，在文化認知上，其對香港生活習慣、社會制度的接受程度越高，同時，越瞭解香港的生活習慣和制度；在文化行為上，其社交情況越活躍，參與文化活動越多。同時，本文發現，報紙、電視等舊媒體對內地生文化適應的貢獻主要集中在知識瞭解方面；而作為新媒體的互聯網對學生文化適應的幫助主要在於態度看法方面。

Combined with traditional Chinese and western cultures, HK distinguishes itself from the Mainland culture. Therefore, a study on the adaptation of the Mainland students who study in HK universities could bear academic and social significances. What ’s more, the highly developed media industry in HK enables the researchers to adopt a communication approach on this subject. This paper, then, by implementing acculturation theory, conducts a quantitative research method to explore the
relationship between Mainland students’ media uses and their acculturations. Based on an analysis of 447 effective questionnaires, this paper validates that the Mainland students who have a higher degree of media uses will correspondingly report higher cultural cognitive and behavioral degrees, namely, they will better know and accept HK’s social system and HK people’s living habits, in addition, they will be more positive in participating social interactions and cultural activities. Besides, this paper
finds that, old media, such as the newspaper and television mostly familiarize the Mainland students with HK cultural knowledge. In contrast, the new media, internet, mainly plays a positive role in facilitating the students in their acculturation in terms of the attitudes.

香港文化, 內地大學生, 媒體使用, 文化適應

Hong Kong culture, Mainland students, media uses, acculturation

2011-07-05

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