Live 文，球迷的產製行為與即時互動—以 PTT Tennis 板與 Federer 板為研究場域
“Live Discussing Thread”, the Production and Real-Time Interaction of Fans. Discover From Tennis and Federer Board in PTT.
“Live discussing thread” is a kind of web articles which depends on the live TV shows and special events. This study based on the “Live discussing threads” that respond the tennis matches and looked forward to connecting the features of sports such as immediacy and unpredictability to the instant interactions and discussions on the internet; furthermore, the study hopes to explore the characteristics of these discussions and the special experiences of the audiences. This study took netnography and guided interviews as research methods to observe the 15 discussing threads of ATP World Tour Final in forum of Tennis and forum of Federer in PTT, the biggest Bulletin Board System in Taiwan, and raised 9 PTT users as interviewees. The result of this study indicated that the “Live discussing threads” of sports are widely divergent from other “Live discussing threads” and the fans obtain sense of participation and identity. The “Live discussing threads” becomes the common meeting places. According to the “Live discussing threads”, the ways of communication are different now and the audiences have more power to decide what they have to watch. Moreover, the “Live discussing threads” are the cheapest way of two-way communication and they may become the main effect of changing the media.
中文關鍵詞
即時互動、運動迷、網路閱\聽人、網路民族誌
英文關鍵詞
Real-Time Interaction, Sports fan, Internet audience, Netnography