「動新聞」之敘事研究：觀者欲望與想像的產製
Narrative Analysis for “Animation News” : The Making of Audience ’s Desire and Imagination

陳曉宜

本研究結合敘事理論和精神分析電影理論為基礎，對《蘋果日報》之「動
新聞」進行「文本敘事」與「觀者欲望」兩個層面的探討。
在文本敘事方面，本文以敘事研究的核心議題—「故事結構」與「論述符
碼」兩條路徑，研究「動新聞」如何透過故事結構與論述符碼來述說新聞。研
究發現，「動新聞」以「新聞仿真」的故事結構，來混淆想像與真實，並以各
式動畫技術製作的論述符碼，創造視覺奇觀的快感。在觀者欲望想像方面，本
文參照精神分析電影理論(但不進行受眾之臨床心理分析)，解析「動新聞」如
何編製故事和操弄各種視覺語言和論述符碼，特別是情色與暴力的誇大和渲染，
以激發觀者的欲望連結和主觀臆想。
「動新聞」是一種以新聞為包裝的新媒介商品，以「動畫」這一虛擬化和視
覺化的技巧，操弄觀者的欲望與想像，從中傳遞欲望消費的意識形態。

Basing on narratology and psychoanalysis theory of movie, this essay explores
Apple Daily’s “Animation News” by two approaches: narrative of text and
psychoanalysis.
In accordance with the core issues of narrative research- the story and discourse,
this essay tries to analyze how the Animation News telling stories through
“stories-structure” and “discursive codes”. This essay have found that “Animation
News” appropriate the form of simulative news as to confuse the authenticity and
imagination, and to create a visual spectacle of delight by discursive code in ways of
CGI. In regard to audience ’s desire and imagination, this article referred the film
theory of psychoanalysis (but not for the clinical psychoanalysis of audience), to
analyze how “Animation News” to edit stories and manipulate visual language and
discursive code, especially to exaggerate and render sex and violence, in order to
seduce view’s desire and the subjective fantasy.
This essay concludes that, “Animation News” is a product of New Media
packed with coat of news by using animate, which is techniques of virtualization and
visualization，to pass ideology of consumer through the manipulation of audience’s
desire and imagination.

敘事學、動新聞、符號、精神分析電影理論、論述

Animation News, code, discourse, film theory of psychoanalysis, narratology

2012.07.06

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