The image of masculine female appears in mainland China and Taiwan commercials is a new advertising phenomenon.This paper examines the analysis how commercials construct the image of masculine female Image and what the symbolic values is as well as the myths and ideology in Taiwan and Mainland China. Using semiotics analysis, focus on how masculine familial images were employed as a means of persuasion, and how its symbolic meaning was reconstructed and connect to the product.
We conclude that a woman can be msculine seems to be appearance of woman’s independence and gender diversity on the surface, but it’s still subject to the ideology of patriarchy in fact.