In this study, the effect of a third person is as the full text of the theoretical framework. The experimental study measures the audience of the first person perception and the second per- son perception. In this study, we operated the political news content of political placed, the level of social needs, and the audience "social distance" into the adjustment variable to explore the three variables and third-person effect perception. The results showed that the core of the level of social needs is the third-person effect variables in the placement news of the political news content. Key words: political placement journalism, placement news, the third person effect, the first person to effect the second effect .