社群媒體中的自我揭露 ——以 Facebook 為例
Self-disclosure Self-disclosure Self-disclosure Self-disclosure inininin Social Social Social Social Media: Media: Media: Media: The The The The Case Case Case Case ofofofof Facebook Facebook Facebook Facebook

俞\ 菁／ 邱海棠／曾馨瑩

當代電腦中介傳播媒體的快速發展，已讓人的自我揭露行為由線下的互動擴
展至線上環境中。本研究以 Facebook 為例，通過網路問卷，探討使用者在社群
媒體上的自我揭露行為。同時驗證不同 Facebook 使用動機對自我揭露行為的影
響，以及社交焦慮在其中調節作用，自我揭露行為對用戶人際關係感知成功\度的
影響。
研究結果顯示，關係起始這一使用動機和自我揭露的數量呈正相關，關係維
持和自我揭露的誠實度有關聯，而社交焦慮對自我揭露的數量、誠實度起調節作
用。

With the blossom of computer-mediated media, self-disclosure is no longer
limited to the context of offline interaction. To portray the self-disclosure behavior in
computer-mediated environments, especially on social media, this research adopted
the online survey to investigate the self-disclosure behavior of Facebook users. While
focusing on the impacts of motivations for usage and social anxiety tendency on the
self-disclosure behavior, this research also tried to reveal the relationship between
online self-disclosure and the perceived success of interpersonal relationship.
According to the results, the motivation of relationship initiation was positively
related to the amount dimension of self-disclosure, while the motivation of
relationship maintenance was correlated to the honesty dimension of self-disclosure.
Besides, users’ social anxiety tendency would moderate the effects of motivation on
the amount and honesty dimensions of self-disclosure on Facebook.

關係維持、關係起始、自我揭露、社交焦慮、感知成功\度

relationship maintenance, relationship initiation, self-disclosure, social anxiety, perceived success

2012.07.08

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