當傳染病成為一場災難： 新興傳染病報導之訊息設計初探
An Infectious Diseases as a Disaster： A message design of emerging infectious diseases reporting

黃信璁

本文旨在探討選用不同的訊息設計策略報導如SARS、H1N1等新興傳染病，
是否會影響讀者對該傳染病的認知與態度。並借用災難傳播的概念，嘗試對此類
在疫情初期無法立即確定病源或控制的新興傳染病，提出較合宜的報導策略。本
研究採 3（描述策略）× 2（服務性資訊）6 個實驗組的雙因子實驗設計。實驗結
果發現，報導中若能提供簡明的「服務性資訊」，則可顯著提升受測者對傳染病
的認知。因此建議實務上在處理此類傳染病議題時，應提供簡明的「服務性資
訊」。

The present study aims to explore whether the strategy of message design to report
EID (emerging infectious diseases), such as SARS and H1N1, may affect the
cognition and attitudes of readers. Furthermore, this research tries to suggest a more
appropriate reporting strategy for reporting EID, which at first couldn’t be controlled
certainly. The study is an experimental research using a 3（descriptive strategy）× 2
（service information）factorial design. The result show that message with service
information could increase readers cognition of EID. Hence, this research suggest
that practitioners should provide service information when report EID.

災難傳播、服務性資訊、訊息設計、健康傳播、新興傳染病

isaster communication, service information, message design, health communication, EID (emerging infectious diseases)

2012.07.08

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