本文旨在回溯並探析「敘事」與「大眾傳播」兩者如何構連以及如何經由此一構連後而能產生新的「研究典範」，藉此提供學習者與前不同之知識地圖。本文首先討論「典範」與「典範轉移」之意涵，次則說明「敘事典範」如何興起，再則討論大眾傳播研究如何經歷了從實證論到敘事論之「典範轉移」。結論一節則除說明大眾傳播研究的典範轉移有何意義外，兼論「數位敘事」對大眾傳播領域的可能影響。

The purpose of this paper has been to provide a theoretic retrospective about the possible connection between narratology and mass communication research, and by doing so it is hoped that future learners may get a different cognitive map about what communication is.

The first section of this paper discusses meanings of “paradigm” and “paradigm shift,” and then how the “narrative paradigm” started since the 1980s is delineated in the second section. The main focus of the third section is on how the research tradition of mass communication experienced the “paradigm shift,” while the final section, other than explaining the meaning of this “paradigm shift” in the mass communication research, also briefly mentions the rise of “digital narrative.”