我國即將在三年內邁入高齡社會，距離超高齡社會也僅十年之遙，這意味老人即將成為我國人口的多數。但老人做為一種社會身分，並未獲得符合其人口比例的應有受重視程度；在某些情況下，甚且遭到歧視與污名。此外，隨著人口結構老化，失智症的病例數愈來愈高，不僅影響患者自身，也牽動其家人與照護者。如何培養公眾對失智的正確認知，宣導早期診斷之效，成為各國政府與社會共同面臨的巨大挑戰。而對失智與患者烙印污名，確實有可能降低患者、潛在患者求助意願以及家屬陪同就醫的意願，使得早期診斷的公衛努力大打折扣。本文嘗試對我國報紙新聞中呈現的老人與失智者社會身分進行文本分析，探討媒體如何替老人、失智者烙印「污名」，包括貼上標籤、形塑負面刻板印象。除分析老人、失智與污名之間的關係外，文末也針對媒體該如何報導此類新聞提出建議。

The fact that Taiwan will turn into an aged society and a super aged society in three years and ten years respectively, implies that older people will be the majority in Taiwan’s population for the foreseeable future. Older people as a social identity, however, do not obtain their deserved attention in proportion to their size of population, even being discriminated and stigmatized in some cases. Besides, as the population ages, the dementia cases increase, affecting both the patients and caregivers. To cultivate the public with the correct knowledge of dementia and to promote the early diagnosis’s effect, is becoming the giant challenge for all the countries in the world. It is well known that stigma can reduce the willingness of help-seeking by the patients, potential ones and their family so as to discount the early diagnosis efforts by the healthcare professionals. By the text analysis of the four leading newspapers in Taiwan, this article seeks to discuss how the social identities of older people and the patients with dementia constructed by the media. The labeling and negative stereotyping are the main points of analysis. In addition to examining the complex relationship between older people, dementia and stigma, the article also offers alternative approaches to report such news themes.