誰來主導媒介議題？—探討八卦雜誌與主流報紙之間的議題傳散
Inter-media agenda setting research: A study on tabloid magazine and established media In Taiwan

鄧麗萍
Tang, Lee Ping

本研究旨在探討《壹週刊》創刊一年多以來，對主流報紙《聯合報》、《中國時報》產生的媒介間議題設定效果，進而探討八卦雜誌對主流媒體的跨媒體影響力。研究採內容分析法，探討不同性質議題的傳散方式，以及不同媒介對議題的處理面向及報導策略。研究發現《壹週刊》及兩大報的新聞議題傳散程度很高，由《壹週刊》所開啟的議題比例超過五成，使台灣報紙和雜誌之間產生獨特的跨媒體影響力；官方議題的生命週期是從八卦雜誌流向主流報紙，與議題設定理論傳統的「共鳴效果」有所分歧。研究也發現八卦雜誌及建制媒體對議題的處理策略有「同化」、「一致性」的趨向。

In 2001, Next magazine as a tabloid was published and became an agenda-setter for media in Taiwan. The research gathers four issues that diffused between Next magazine, UDN and China Times in order to analyzes diffusion of issues between tabloid magazine and the established newspaper, the interaction between tabloid magazine and newspaper, and the reports of the different news frames. The research evaluates the media by content analysis method. As a result of analysis 1338 news, the study not only figures out the "spill-over effect" in media agenda but also reveals the close relationship between tabloid magazine and established media in the study of inter-media agenda setting model.

壹週刊，媒介間議題設定，意見領袖，議題傳散

next magazine, inter-media agenda setting, opinion leader, diffusion of issues

2003.09.05

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1C-3.pdf