在網路傳播時代中省思「知溝理論」
A review of the knowledge gap theory in the age of internet communication

楊佳蓉
Yang, Chia Jung

無論時代如何更迭，傳播科技如何求新求變，「知溝」似乎始終是傳播界無法突破的迷障，而由研究傳統大眾媒體出發的「知溝理論」，是否也該配合時勢所趨而加以修正？本文先簡介「知溝理論」起源並評論之，再由網路傳播的特性及現況切入，剖析網路傳播中的知溝問題，並對下列形成知溝的因素：包括近用性、使用者、技術等，分別予以探討，之後並提出理論修正建議：提高人與知識的關係層次、加入全球化觀點。本文希冀能讓舊理論再創新意，以勾勒出適合研究網路傳播之「知溝理論」新貌。

In the age of Internet communication, it is still difficult for the mass media to overcome the "knowledge gap". Is it time to revise the "knowledge gap theory" which is dependent on traditional media? This article reviews the original theory and analyzes the factors of "knowledge gap" in Internet communication, including access , users and technology. The author suggests two focal points to the revision of the theory: raising the relationship between people and knowledge, and adding the global viewpoint. This article attempts to make changes to the original theory and outlines a revised version that can be applied to the study of Internet communication.

知溝理論，網路傳播，數位落差，平等近用，虛擬社區，知識

knowledge gap theory, Internet communication, digital divide,

2003.09.05

已授權

2C-2.pdf