With the growing of popularity of the live stream service, the number of Internet
celebrity has increased sharply. This study takes Bhattacherjee’s Information
Systems Continuance expectation-confirmation model as the study frame, and
joins sharing behavior, to explore the impact on continuance intention of the
factors and sharing behavior that audiences watch live stream video of Internet
celebrity. This study uses online survey as the study method. And the results shows
that perceived playfulness and perceived interactivity have a positive effect of
playfulness satisfaction, information satisfaction and interactivity satisfaction;
perceived information has a positive effect of playfulness satisfaction and
information satisfaction. Besides, playfulness satisfaction has a positive effect of
continuance intention and sharing behavior.