Along with the development of information technology and changes of people’s lifestyle, infographics
and science issues are no longer confined to words and pictures, but containing sounds and interactive
clicks to help the audience comprehend issues or events. To understand this phenomenon, this study
conducts an online experiment to compare the impact of different types of infographics, including
static, motion and interactive, as well as text-only version on the audience. This study uses GMO as a
topic to produce science issues texts. Subjects for the web-based experiment are universtiy students.
In total, 840 students participate in the experiment. Results show that those who read static and
motion infographics have better reading experience than others, but those who read text only and
interactive infographic have better reading comprehension than others. Overall, the findings suggest
that science issues infographics including pictures and voices are more appealing to the audience, but
text only and interactive infographic are still important for the audience to comprehend the content.
Results from this study can be applied to the presentation of science issues to help promote public
understanding of science.