Cultural and creative industries have not only become a familiar terminology in
Taiwan to the general republic, but also an important policy and public agenda.
Media play an important role for the construction of perception and evaluation of
cultural and creative industries. This research will examine news about cultural and
creative industries from 2002 to 2016, employing Van Gorp’s (2010) framing analysis
method, which emphasis on reconstruction of frame packages and the relationship
between frame package and culture value. The results of the study disclose cultural
creative industries has become an icon of Taiwan society "transformation" and
"regeneration" and a savior to declining industries and areas. The media have
massively used "flipping" stories to justify the positive statements but failed to
reflect the possible negative impacts brought by development of the industries.
Consequently, cultural creative industries have become a "myth" of the society.