近幾年是「假新聞」猖狂的時代,加上國人健康意識抬頭,以及社群媒 體的盛行,使得有關健康議題的假新聞傳佈越來越容易,即使不同世代同樣 也會透過私人訊息傳送資訊,因此,本研究使用線上實驗法檢視謠言的來源 可信度與情緒性內容對年輕世代與高齡世代的分享情況,並以焦慮、信念、 不確定性與重要性作為中介變項。其分析結果顯示,年輕世代不受來源可信 度高低與正負向情緒性內容的影響,高齡世代則是對高來源可信度與正向情 緒性內容有所影響,此外,焦慮、信念、不確定性與重要性也確實能夠預測 分享意圖。

關鍵詞:假新聞、網路謠言、來源可信度、情緒性內容、世代 

In recent years, the era of "fake news" is rampant. With the rise of people's awareness of health issue and the prevalence of social media, it's much easier to spread fake news about health issues. Even if different generations can also transmit information through private messages. Therefore, this study uses online experimental methods to examine the sources credibility and emotional content of rumors for sharing conditions for the younger and elder generation. In addition, it uses anxiety, belief, uncertainty and importance as mediators. The analysis shows that the younger generation is not affected by the source credibility and positive or negative emotional content; while, the elder generation has an impact on high-source credibility and positive emotional content. Besides, anxiety, belief, uncertainty and importance can indeed predict the intention to share.

Key words: fake news, online rumors, source credibility, emotional content, generation