2018 年中國境內出現首例非洲豬瘟確診豬隻,為東亞地區之第一例,中 國佔世界豬肉出口大國,此情不僅象徵著病毒極有可能擴展到全球主要豬肉 生產及消費地區,更有極大的可能重創受影響國家的經濟,我國由於地緣臨 近,政府亦嚴密戒備,將此事件提升為國家級事件。因而本研究主要目的為 檢視中國境內非洲豬瘟疫情擴散,影響台灣民眾對此議題的風險感知程度, 探討媒體在影響風險感知中所扮演的傳播角色,以及政治信任的影響,再進 一步探討風險感知影響風險接受與行為傾向,結果顯示,網路媒體對個人風 險感知具有顯著正相關,然而政治信任並不具調節的效果,行為傾向會受到 個人風險感知的影響。

關鍵詞:非洲豬瘟、媒體關注、風險感知、政治信任、風險接受度、行為傾向 

Abstract
In 2018, the first African swine fever virus(ASFV) confirmed pigs in China was the first case in East Asia. China accounted for the world's largest pork exporter. This situation not only symbolizes that the virus is likely to expand into the world's major pork production and consumption regions, but also It is extremely likely that the economy of the affected countries will be hit hard. Due to the geographical proximity of the country, the government is also closely guarded, and this incident has been promoted to a national event. Therefore, the main purpose of this study is to examine the spread of African swine fever in China, affect the perception of the risk of Taiwanese people on this issue, explore the role of media in the impact of risk perception, and the impact of political trust, and then further explore risk perception. Influencing risk acceptance and behavioral tendency, the results show that online media has a significant positive correlation with personal risk perception. However, political trust does not have a regulatory effect, and behavioral tendencies are affected by individual risk perception.

Keywords: ASFV, media attention, risk perception, political trust, risk acceptance, behavioral tendencies