抖音短視頻,內容為僅 15 秒的影片,搭配軟體內建特效所製作而成, 在上市後更成功在全球大受歡迎,其中的使用者以青少年為多數,本研究探 討抖音是否對於青少年的身分認同產生影響以及青少年使用媒體平台的習慣 轉變,並以訪談法進行進一步的分析。結果發現,抖音的出現顛覆了現今媒 體平台生態,在自我認同上,使用抖音導致青少年的個人認同的不一致;在 社會認同上,青少年雖然感受到大眾的異樣眼光,仍堅持使用,創造自我價值。

關鍵詞 : 抖音、短視頻、青少年、身份認同、個人認同、社會認同 

Tik Tok, a short video of 15 seconds allowed for users, is a popular short-form video platform, especially for the teenagers. Tik Tok allows the users to produce a gorgeous video through the built-in special effects.This study is based on interview survey. Investigate how the Appearance of the Tik Tok affects the identity of teenagers and the habits of using media.For self-identity,using Tik tok has led to inconsistencies in the personal identity of adolescents. For social identity , although teenagers know the negative feel from others, they still insist on using it in order to create their own value. 

Key word:Tik tok,Short video,teeagers, identity, personal identity, social identity