迷群是當代大眾傳播研究的重要議題。諸多迷研究說明,迷行為涉及複 雜的文本消費和身份認同等議題。本文嘗試從迷群行為生命歷程的觀點,以 新媒體環境下網路美劇迷群為對象,探討歷經不同類型迷群經驗的個體,如 何持續保有迷的身份認同,驅動其持續扮演迷角色的動力為何。藉由文獻梳 理法的應用,以及對敘述文本的詮釋,本文發現,「網路線上抗爭與線下互 動」、「網路迷群文化意見領域的成就動機」、「劇迷實踐中的身份政治與 身份認同的展演力」、「完美的社會消費者」等四項驅動力,可作為理解個 體於生命歷程中,保有迷角色心理韌性的理論分析架構。
 

關鍵詞：美劇迷群、受眾、身份認同、媒介互動

Fans are an important topic in contemporary mass communication research. Many mystery studies show that mystery involves complex issues such as text consumption and identity. From the viewpoint of the life course of fans' behavior, this paper attempts to explore how individuals who have experienced different types of fans' experience can maintain their identity and motivate them to continue to play fans' roles under the new media environment. Through the application of literature review and the interpretation of narrative texts, this paper finds that the four driving forces of "online struggle and offline interaction", "achievement motivation in the field of cultural opinions of online fans", "exhibition power of identity politics and identity in fans' practice" and "perfect social consumers" can be used to understand individuals in their life course and keep a labyrinth. The theoretical analysis framework of psychological resilience of the cultural guardian of loneliness and splendor.

Keywords: Soap Opera Fans; Audience; Identity; Media Interaction