本研究以能供性理論做理論架構,由「空間臨場感」、「真實感知」兩 種科技能供性作為中介變項,探討觀看不同形式音樂錄影帶 MV(VR 版 360 度 MV、電腦版 360 度 MV) 對閱聽人認知到的能供性及沉浸感程度差異,進 而探討其對閱聽人在虛擬環境中所獲得之享樂感是否有所影響,並透過比較 兩種形式的 MV 來探討虛擬實境技術在音樂上的可行性。

關鍵詞:沉浸感、享樂感、音樂錄影帶、能供性理論、虛擬實境 

The research tried to explore the differences in the degree of affordance and immersion perceived by the audience with affordance theory. Taking “spatial presence” and “perceived reality“ as mediating variables to figure out how the audience feeling after watching the different forms of music video (360 degree MV in VR / 360 degree MV in the computer). In addition, this research tried to explore whether these variables affect the enjoyment of the audience in the virtual environment. Most important of all, expecting the results can examine the feasibility of virtual reality in music by comparing two forms of MV.

Keywords: immersion, enjoyment, music video, affordance theory, virtual reality