本文聚焦台灣後新電影時期 (2008-2018) 的新聞報導如何再現國族意識, 提出以下問題:( 一 )「台片」或「國片」出現在新聞媒體的論述輪廓為何? 以甚麼框架再現特定國族群體或國族意識? ( 二 ) 國片的理解與國族想像的 連結如何達成?如何和消費實踐產生關連?透過對《中國時報》、《蘋果日 報》進行內容分析與批判論述分析,本文發現新聞再現國族電影的策略包含: 對抗的國族、榮耀的國族、危機的國族,且藉由消費實踐的倡議召喚共同體。
關鍵詞:內容分析、台灣後新電影、新聞再現、論述分析、國族消費 

This article focuses on how the news coverage of Taiwan's post-new film period (2008-2018) reproduces the national consciousness and raises the following questions: (1) In the post-new film period, "Taiwanese" or "guo pian"(national film) appeared in the news media. What is the outline? What framework is used to reproduce a particular national group or national consciousness? (2) How can the understanding of the national film and the connection of the national imagination be achieved? How is it related to consumer practice? Through the content analysis and critical discourse analysis of the "China Times" and "Apple Daily", this paper finds that the strategy of representing national films includes: confrontation of nationality, glory of nationality, crisis of nationality, and calls for the community through emphasizing consumption practice. In addition, the news narrative strategy of “guo pian” is also linked to the sensationalism news writing. The image of the erotic body leads to the entertainment and the decoupling from culture.

Keywords: Taiwan post-new cinema, news representation, consumption nationalism, content analysis, discourse analysis