一味攻擊不同立場的政治人物,真的能獲得支持者的共鳴嗎?政治幽默 影片是近年來政治傳播的熱門形式,但鮮少研究探討影片形式與立場對傳播 效果造成的影響。本文由情感智力理論探討幽默類型和政治立場一致性是否 會造成焦慮程度和分享意願差異。結果發現,觀看立場不一致的諷刺影片時 焦慮程度最低,觀看立場不一致的模仿影片時分享意願最高。在實務上可作 為競選團隊、政治娛樂媒體等打破同溫層進行適度政治宣傳的參考。
關鍵詞:分享意願、政治立場一致性、政治幽默、情感智力理論、焦慮 

Can you really strike a chord with your supporters by attacking politicians from different political positions? Political humor films are one of the most popular forms of political communication in recent years. However, few studies have explored the differences between film forms and the consistency of political positions on communication effects. Based on the theory of emotional intelligence, this article explores whether humor type and political position consistency may cause different levels of anxiety and willingness to share. The results showed that the degree of anxiety was the lowest when watching satirical films with different positions, and the willingness to share was the highest when watching imitation films with different positions. In terms of practical contribution, it can be used as a reference for campaign teams, political entertainment media, etc. to break the stratosphere and publicize political ideas moderately.

Keywords : willingness to Share, political consistency, political humor, Emotional Intelligence Theory, anxiety