新媒介無所不在已經改變了現今人們生活與致知的本質,國際新興傳播 理論「媒介化」(mediatization) 正從歐陸向外湧動,以嶄新的視野探看「以 媒介為核心」(media-centered) 的媒介化世界。本文爬梳近年來持續湧出專 論、專著的媒介化理論文獻,嘗試與敘事傳播研究取徑下的跨 / 串媒介敘事 對話。首先聚焦在媒介化與敘事研究如何將視角轉向關注社會建構的「過 程」;其次探討「深媒介化」年代的傳播形定 (communicative figurations) 概念建構;繼而與敘事傳播之跨 / 串媒介敘事交互討論,闡釋媒介化研究與 敘事研究如何交會於關注新舊交融、虛實整合之媒介生態中的複雜性與意義 建構過程。

關鍵詞:媒介化、媒介邏輯、傳播形定、跨 / 串媒介敘事、過程 

The omnipresence of new media has changed the nature of people's lives and ways of acquiring knowledge. The mediatization theory, a reaction to the transformation of communication, has been emerging from the European continent with a media-centered perspective to explore the social world. This research tries to construct a dialogue with the aforementioned conceptual framework employing the wealth of monographs and books themed on the mediatization theory published internationally in recent years as well as the narrative communication research. To do this, this paper first focuses on how the mediatization and narrative research both turn their perspectives to the "process" of social construction. Second, it discusses the theory-building of communicative figurations in the age of deep mediatization; and then describes the conceptual similarity of mediatization and transmedia storytelling, interpreting how they meet in addressing the complexity and sense-making in the mediatized world that weaves together aspects of the old and new, real and virtual into an increasingly diverse and complex media ecology.

KeyWords: Mediatization, Media Logics, Communicative Figurations, transmedia storytelling, process