2020年年會論文 -越看越不滿?以政治反感探討政治幽默影片觀看頻率對2020總統大選感受的影響
篇名
越看越不滿?以政治反感探討政治幽默影片觀看頻率對2020總統大選感受的影響
Exploring the impact of political humor films on political emotion by political dissatisfaction: A case study of the presidential election in 2020
作者
鍾國暉 簡廷恩 黃詩云
Kuo Hui Chung TING-EN JIAN HUANG SHIH YUN
中文摘要

本研究使用政治反感來探討台灣Youtube上的政治幽默頻道是否會間接影響2020總統大選的感受,而政治反感包含政治冷感與政治犬儒主義兩種概念。在研究方法上,採用網路問卷調查法,一共回收529份有效樣本。研究結果發現,政治幽默的觀看頻率負向影響政治冷感,而政治反感皆能形成對於總統大選的負面感受。 

英文摘要

This study uses political dissatisfaction to explore whether the political humor channel on Youtube will indirectly affect the feelings of the presidential election in 2020. Political dissatisfaction includes political apathy and political cynicism. In terms of research methods, a total of 529 valid samples were collected by online survey. It was found out that the viewing frequency of political humor films negatively affects political apathy, and political dissatisfaction can cause a negative feelings of the presidential election.
 

中文關鍵詞
政治幽默、政治反感、情緒政治、政治參與
英文關鍵詞
political humor, political disaffection, political emotion, political participation
發表日期
2020/06/19
授權狀況
未授權