近年，一種以極富創意性，在知覺上帶給消費者震撼的限時商店，成爲日趨龐大的美妝個人護理市場（Beauty and Personal Care Market）常見的行銷方式。本研究基於PAD模型與心流理論，採用問卷調查法探究美妝快閃店（Beauty Pop-up Shop）通過「五感」沉浸式體驗行銷對消費者情緒、體驗價值、行爲意圖產生影響之過程。研究結果顯示（1）比起專櫃導購，消費者更願意在快閃店中體驗產品；（2）店內精彩的視覺效果能強化品牌印象；（3）店內的互動裝置最影響消費者行爲意圖產生。  

In recent years, a limited time shop, which is very creative and shocked consumers in perception, has become a common marketing method in the increasingly large beauty and personal care market. Based on the PAD model and the flow theory, the study explores the impact of beauty pop-up shop on consumer sentiment, experiential value and consumer behavioral intention through "five-sense" immersive experiential marketing. The results show that (1) Consumers are more willing to experience the products in Beauty Pop-up Shop than cosmetics counter; (2) Excellent visual effect in the shop can strengthen the brand impression; (3) The interactive devices in the shop can most affect the generation of consumer behavior intention.