本研究探討國軍創作流行音樂影片對受眾之廣告態度、涉入程度及國軍認同度之影響，以及與戰演訓影片之差異。研究採用準實驗法，並以網路問卷方式，回收有效問卷數210份，使用獨立樣本t檢定探討影片類型對各構面之影響，並以相關分析探討廣告涉入程 度對廣告態度及國軍認同度之影響。研究結果發現，國軍創作流行音樂影片比起戰演訓影片，均對廣告態度、廣告涉入程度及國軍認同度有更好的正向效果。  

This study explores the influence of different types of cultural propaganda films on the audience ’s advertising attitude, involvement level, and identity. The research adopted a quasi-experimental method and used online questionnaires to retrieve 210 valid questionnaires. The independent sample T-test was used to explore the impact of video types on various facets, and related analysis was used to explore the degree of advertising involvement, attitudes and identity of advertising Influence. The results of the study found that, compared with war training videos, the national army's creation of popular music videos had better positive effects on advertising attitudes, advertising involvement, and identity.