本研究主要在探討兩岸大學生分別在LINE與WeChat平台上的個人展演目的以及不同人格特質與貼圖的使用意願之差異。研究結果發現，WeChat在展演目的為「獲得關心」、「熱愛分享」、「抒發情緒」時與貼圖的使用意願呈正向影響。而LINE僅與後兩者呈正向影響。除此以外，LINE 在人格特質為「外向型」與「神經質」時與貼圖使用意願呈正相關，而WeChat僅與前者有關。在比較兩岸LINE與WeChat的對比分析中發現兩者在展演目的為「熱愛分享」與「自我展現」時有顯著差異。 

The purpose of this study is to explore the purpose of individual performance and the use intention of different personality traits and maps of Chinese and Taiwanese college students on LINE and WeChat platforms respectively.
The results show that WeChat has a positive effect on the intention of using the map when the purpose of the performance is "getting care", "loving sharing" and "expressing emotions". But LINE only has a positive effect on the latter two. In addition, line has a positive correlation with map use intention when the personality traits are extroversion and neuroticism, while WeChat is only related to the former.
In the comparative analysis of the use of LINE and WeChat by Chinese and Taiwanese college students, it is found that there is a significant difference between them when the purpose of performance is "love sharing" and "self presentation".