隨著現象的爆紅，化身串流直播展演引起本文的研究興趣。我們可以如何理解這個現象？使用化身究竟只是噱頭，或者與直播主出鏡露臉的普通直播，有本 質上的不同？更重要的是，它具有什麼樣的理論潛力？本文目的，即在以 Holo 伙伴的展演為例，描述化身串流直播展演的經驗現象，並以此為基礎，初步探索這個現象的相關理論。

As the phenomenon became popular, the avatar live streaming performance aroused the research interest of this study. How can we understand this phenomenon? Is using an avatar just a gimmick, or is it fundamentally different from the ordinary live streaming where the streamer appears? More importantly, what kind of theoretical possibilities does it have? The purpose of this study is to take Hololive member’s performances as a case in point to describe the empirical phenomenon of avatar live streaming performance, and on this basis, to initially explore the relevant theories of this phenomenon.