National Army of the Republic of China propaganda media
professional unit (Military News Agency, Youth Daily News) to
transformation in recent years, beginning at the end of 2017 to 2018 New
Year's day image propaganda film "thank you, happy good together", have
systematically and folk singer cooperation, combined with social media, in
the form of video image propaganda film, accepted by the public,
multivariate innovation has become the future of National Army of the
Republic of China propaganda is one of the options. Therefore, this study
considers the age range of the subjects of various national military
recruitment policies, and takes high school students as the research object
to understand the correlation between the personality traits and viewing
behaviors of high school students after watching different types of national
military MV, as well as the relationship between the movie attitude and
national military attitude. In this study, a total of 406 valid samples were
collected through the online questionnaire platform of Surveycake.
Academically, the research results provided a research model of combining
personality traits with MV films, and further discussed its influence on the
attitude level of respondents. In practice, the military at all levels of
propaganda media professional units in the implementation of future work
has a reference basis, understand the current stage of the military MV
audience personality tendency, as the MV production planning policy, in
order to improve the effectiveness of the military propaganda.