看不見更迷人？談數位語音平台Discord的社群互動與認同
More Invisible, More Attractive? Exploring the Interaction and Sense of Identity in Discord Communities

李沛瑄、賴宜君 、陳思彤

語音社群隨疫情爆發迅速崛起，故本研究欲探討數位語音平台 Discord 之社 群成員使用語音與文字互動，對於其感受之社會臨場感、虛擬社群意識及虛擬社 群持續參與意圖之影響，希望有助於未來語音社群相關研究。本研究以線上問卷 調查法進行，共回收 409 份有效樣本，結果顯示相較於文字，語音互動更能對社 會臨場感、虛擬社群意識與虛擬社群持續參與意圖產生顯著的正向影響，並且社 會臨場感在語音及文字兩種互動模式與虛擬社群意識間，皆具有完全中介效果。

Discord users continue to grow as the coronavirus pandemic has increased demand for voice chat services. With Discord, users can create channels as communities, interacting with each other through voice or text chat. In order to explore the correlations between social presence, sense of virtual community and continuous use intention of virtual community which users perceived, the study adopts the online survey method and a total of 409 effective responses has been collected. The results indicate that voice-based interaction is perceived as higher than text-based interaction in terms of social presence, sense of virtual community and continuous use intention of virtual community. Besides social presence and sense of virtual community, there is also a significant positive correlation between sense of virtual community and continuous use intention of virtual community. Additionally, social presence has a full mediation effect between sense of virtual community and both voice-based and text-based interaction.

社會臨場感、社群媒體、持續參與意圖、虛擬社群、虛擬社群意識

Social Presence, Social Media, Continuous Use Intention, Virtual Community, Sense of Virtual Community

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看不見更迷人？談數位語音平台Discord的社群互動與認同