更自信或更焦慮？ 從社會比較理論看小帳與情緒反應及努力意願之關係
More confident or more anxious? The relationship between “Finsta” and emotional response and willingness from the perspective of social comparison theory

林希珉

「小帳」文化在時下流行的社群媒體 Instagram 中蔚為流行，然而針對其背後可 能產生的情緒及行為反應之研究仍較有限。本文從社會比較理論出發，探討小 帳中社會比較傾向對使用者的影響。本文透過網路問卷調查法進行資料搜集， 主張在小帳場域中，使用者不管因與網路名人互動後產生向上比較傾向並產生 負面情緒，或是因與親密好友互動而產生向下比較傾向後產生正面情緒，都有 助增加其在比較領域上努力的意願。結論顯示，小帳的使用將帶給使用者正面 影響。

The phenomenon of “Finsta” has become more and more popular on the most representative social media, Instagram, but the research on the emotional and behavioral responses behind it is still limited. This research tried to use the view of social comparison theory, conducting online survey method, suggesting that in the field of Finsta, whether users have an upward comparison orientation and bring negative emotions due to interaction with Internet celebrities, or positive emotions due to downward comparison orientation due to interaction with close friends, it will help increase users’ willingness to work in the field of comparison. The conclusion shows that the use of Finsta will bring positive effects to users.

小帳、社會比較、向上比較、向下比較、情緒反應、努力意願

Finsta, social media, social comparison theory, upward comparison, downward comparison, emotional response, willingness

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更自信或更焦慮？ 從社會比較理論看小帳與情緒反應及努力意願之關係