綜觀過去鄉土劇之研究，主要探討產製方式以及收視族群的轉變緣由，然而，討論網路文化影響閱聽眾觀看鄉土劇，值得進一步探討。本文以《天之驕女》作為分析文本，採用深度訪談法，從接收分析的角度，探討台灣《天之驕女》吸引年輕閱聽眾收看的原因，以及年輕閱聽眾如何詮釋《天之驕女》的文本。結果發現故事題材新穎與貼近生活是影響觀看的主要原因，閱聽眾因為重視角色與誇張的劇情脈絡，在網路平台產生分享與討論行為的同時，也形塑日常生活的陪伴與娛樂。 

 Previous research on Taiwanese melodrama, mainly focuses on how its production and audience components have change overtime. The research on the impact of Internet culture on young audiences' watching local dramas is still quite limited. Based on the analysis of the text, this article uses the method of in-depth interview to explore the reasons why Taiwan's Proud of You attracts young audiences and how young audiences interpret the text of Proud of You from the perspective of reception analysis. The results show that the novel story theme and being close to life are the main reasons affecting the watching. Because the young audiences attach importance to the role and exaggerated plot context, they share and discuss on the Internet platform, and Proud of You companies and to keep their daily life entertained.