對於近年來日漸迫切的「假新聞」問題，既往的很多研究都求助於 Baudrillard 的理論，認為這位法國學者的理論預告了「假新聞」現象的擴散和 「後真相」時代的來臨。本文認為上述看法是基於對 Baudrillard 包括擬象、超 度現實等關鍵概念的誤讀。在 Baudrillard 的理論中，現實與擬象並不存在根本 性的對立，現實只不過是擬象的符號效果。真正與擬象對立的是象徵交換的概 念，而也正是以象徵交換概念為基礎，擬象概念才能得到恰當的理解。擬象概 念強調了資訊社會中現實的不確定狀態。進而，Baudrillard 透過象徵交換概念 引入了事件性分析，不去糾纏作為人造物的「新聞」中的真假，而是基於事件 的效果探尋從象徵層面回應不確定的擬象/符號政治經濟學體系的可能。最後， Baudrillard 的理論亦能揭示後馬克思主義-後結構主義取徑後退一步，轉換視角， 關注像「假新聞」這樣有爭議範疇背後的權力關係的理論特色。

 For the increasingly urgent problem of "fake news" in recent years, numerous previous studies have resorted to Baudrillard's theory, believing that the French scholar's theory heralds the proliferation of "fake news" phenomenon and the advent of the "post-truth" era. This paper argues that the above views are based on a misinterpretation of Baudrillard's key concepts including simulacrum and hyperreality. In Baudrillard's theory, there is no fundamental opposition between reality and simulacra, and reality is merely the sign effect of simulacra. The real opposition to simulacra is the concept of symbolic exchange, and it is on the basis of the concept of symbolic exchange that the concept of simulacra can be properly understood. The concept of simulacra emphasizes the uncertain state of reality in the information society. Furthermore, Baudrillard introduced the eventuality analysis through the concept of symbolic exchange. Instead of entangled in the truth and falsity of "news" as an artifact, Baudrillard explored the possibility of simulacra/ system of the political economy of the sign responding to uncertainty from the symbolic level based on the effect of events. Finally, Baudrillard's theory can also reveal the theoretical 2 characteristics of post-Marxist and post-structuralism taking a step back, shifting perspective and paying attention to the power relations behind controversial categories like “fake news”.