2023年年會論文 -百老匯「網路虛擬劇院」敘事設計及共在感塑造:以防疫期間TikTok音樂劇《料理鼠王》為例〉
篇名
百老匯「網路虛擬劇院」敘事設計及共在感塑造:以防疫期間TikTok音樂劇《料理鼠王》為例〉
Shaping Narrative Design and a Sense of Togetherness in Broadway Virtual Theatre: Using Postpandemic Online Virtual Muscial “Ratatouille” as References
作者
賴玉釵
中文摘要

 本研究以後疫情「網路虛擬劇院」為例,說明百老匯與 TikTok 創作者合作, 運用迷因傳散、集體智能以共構音樂劇,形塑網路原生音樂劇等敘事創新。網路社群共構音樂劇之合作形態較扁平化及流動,有別於傳統守門歷程。粉絲社群集體創作或與原生平台、流行類型相繫,如憑藉幽默訴求引發網路聲量,尋求百老匯官方合作等可能。網路社群共構或引發「數位音樂傳播」與共在感,透過敘事維繫創作者與文本情感。 或如「音樂劇網路社群、知識建構」為例,網路社群共構形態,或賦予音樂劇新義(如強調網紅主觀選曲感受),異於傳統劇場以東尼獎為號召、學院菁英定位之音樂劇。再以「音樂劇網路社群、粉絲二創」言之,創作者置身於擴散媒 介情境,先分工協力、後再匯整接龍,突破傳統劇場菁英「守門」形式。

英文摘要

 Online musicals, audiences’ cocreation, and emotional connection: The cooperative form of online social media coconstruction of a musical is flatter and more flid than the conventional gatekeeping process, enabling the construction of an innovative narrative style of Broadway musicals. Fans’ social groups conduct collective creation or connect with the original platform or popular type. For example, such groups resort to humor to seek share of internet voice, seeking possibilities of cooperation with official Broadway institutions. Online social media cocreation or triggering digital music dissemination and a sense of coexistence involve using narration to connect the creators and the text, enabling a degree of involvement with the story brand. Musical online social media, knowledge construction, and sense of joined participation: The official Broadway theater launched a clubhouse social media group called On Broadway. Through voice socialization, the actors reinforce the audience’s sense of coexistence in virtual theaters. The form of online social media coconstruction provides musicals with new meanings (such as emphasizing the 1  perception that songs are selected by amateurs), which is different from traditional theaters’ musical connotations of being gathered under the Tony Awards and being academy elites. Musical online social media, multimodule interpretation, sense of cocreation: Fans’ creations or short videos referencing social media form a part of the collective intelligence, which is presented in a form different from traditional theaters’ large-scale musicals. Fan creators put themselves in the situation of medium diffusion, by relaying the coconstruciton of musicals, subverting the form of traditional theaters in which elites are the goalkeepers. 

中文關鍵詞
故事品牌;童話音樂劇;虛擬劇院;跨媒介敘事;網路原生音樂劇
英文關鍵詞
Story branding; fairytale musical; virtual theatre; transmedia storytelling; musical online social media
發表日期
授權狀況
已授權